Coca-Cola launched its Facebook ‘Change the World’ campaign
in June. As a part of this campaign Coca-Cola posted questions about current
world issues such as gender equality and asking what is “your vision” for
changing the world allowing consumers to post about things that are important
to them.
In addition to
posing questions Coca-Cola gives you the opportunity to vote for your top six
things that are important to you and family to make changes in the world. I am
intrigued by the campaign and while I am an avid Diet Pepsi drinker I
appreciate the Coca-Cola initiative and program but it does not change my
preference in Pepsi over Coca-Cola.
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