Experience Marketing Through Instagram

With digital marketing being used at its highest rate, it no wonder that people are looking towards FREE social media platforms to help them market.  With multiple ways to help market your company or personal brand we trying are interacting with our "followers" more than ever. Celebrities are always posting about their latest endorsements and work so their fans can "share" or "like" their post, leading to free marketing.

Instagram with over 150 million monthly users is a social media platform that was acquired by Facebook for $1 billion.  Instagram allows users to post their own pictures and videos while using #hashtags to interact with others around the world.  While building your personal brand, celebrities and athletes post everyday about their new products and how they're living their lives.  This allows their fans and consumers to share their posts while connecting with them.  

25% of fortune 500 companies use Instagram.  Some people use it just for fun, but companies like Coke-Cola, MTV, Nike, Starbucks etc...use it to market their products and brand! Something simple as posting picture of a Starbucks holiday peppermint mocha latte will attract 100k likes and after seeing that some of those followers might go buy one.  

"Food-porn" is the most popular post on Instagram.

Everyone is trying to market themselves and their product, and marketing doesn't come cheap. Instagram allows companies to be creative and now with video create 15 second videos.  Most people don't like watching 30 sec + commercials so 15 seconds is not much to ask.  
People also respond better to visual information rather than plain text.   Instagram is also the best marketing tool for startups.  Many startups don't use take advantage of it as much as they should.  Social Media platforms like Instagram are great tools for us to use for marketing, and the best kind. FREE!