The Use of Digital Technology to Create More Exposure for Small Businesses: Digital Tool Kit

The Use of Digital Technology to Create More Exposure for Small Businesses: Digital Tool Kit

Can digital technology really help small businesses create more business exposure? Mayor Bloomberg, Chief Digital Officer Rachel Hagot, Media and Entertainment Commissioner Katherine Oliver and Services Commissioner Robert W. Walsh…launched a new set of free tools [Digital Toolkit] to help small businesses in New York City use digital technologies and social media to grow their businesses and create jobs (NYC.gov., 2012). Majority of businesses old and new are using digital technology to communicate with consumers and prospects, as well as staying relevant in a competitive market of certain business industries.

What is Digital Toolkit, and how can it help the small businesses in New York City generate more exposure and how will this new digital tool created by Mayor Bloomberg and his colleagues help future entrepreneurs generate more business? Digital Toolkit is a form of resources that provides free training to business owners on how to attract customers, conduct business online and market their products or services through the use of technology. This particular technology also shows business owners how to use social media to help attract potential consumers to their businesses to generate and create more exposure.

Mayor Bloomberg states, “The digital toolkit will help New York City’s entrepreneurs with the resources they need to engage more consumers online. This web can open up worlds of opportunities for these businesses, but many of them lack even their own website, let alone a social media campaign” (NYC.gov, 2012).

If Mayor Bloomberg and his colleagues are confident that the Digital Toolkit can be a great benefit and provide the necessary resources and wealth of exposure for new and already established small business owners in New York City, think about how this new source of technology if it successfully goes global can help other small business entrepreneurs create and generate more exposure than they already or barely had.