Dove asked woman to describe themselves to a person, who unknown to them was an FBI sketch artist. He then drew a portrait of each woman only going by the description each woman was saying of themselves. Then they asked a different individual to describe the same woman who they had previously encountered in a short meeting. The results of the two portraits were dramatically different from each other. They showed the two portraits to the women that had initially described themselves versus the one from the stranger they had met. They where all astonished to see the difference in the sketches of how they perceived themselves to how others truly saw them. The portrait being described by the women themselves targeted on the flaws making them look unattractive versus the portrait of the stranger was a more positive beautiful picture. The woman realized how negative their view was of themselves and how beautiful people actually saw them.
Wednesday, December 18, 2013
Post #2 "Dove Beauty Campaign"
Dove took a different approach in appealing to their major demographic, which is women, in their latest campaign. They came up with the "Real Beauty Sketches" campaign and became one of the most viewed videos in social media of this year. Dove decided to appeal to women since this is their target market and focus on a deeper aspect. I do not know of a single woman, including myself, who is completely happy with their overall appearance. We tend to be our worst critic and most likely see ourselves worse than we really are. Whether this weight, height, aging skin whatever the case as woman we seem to focus on our flaws. This is exactly what Dove concentrated on to attract their audience.
Dove asked woman to describe themselves to a person, who unknown to them was an FBI sketch artist. He then drew a portrait of each woman only going by the description each woman was saying of themselves. Then they asked a different individual to describe the same woman who they had previously encountered in a short meeting. The results of the two portraits were dramatically different from each other. They showed the two portraits to the women that had initially described themselves versus the one from the stranger they had met. They where all astonished to see the difference in the sketches of how they perceived themselves to how others truly saw them. The portrait being described by the women themselves targeted on the flaws making them look unattractive versus the portrait of the stranger was a more positive beautiful picture. The woman realized how negative their view was of themselves and how beautiful people actually saw them.
I do believe this was a great campaign that attracted many viewers and consumers. It illustrates how "Dove" is not only concentrating on superficial beauty but really wants women to see how beautiful they really are themselves and how the world really perceives them. I think almost any and every women can relate to this topic and feel it resonates with them. I feel Dove did a great job on touching such a deep issue with many of us women today and making it a positive message.
Dove asked woman to describe themselves to a person, who unknown to them was an FBI sketch artist. He then drew a portrait of each woman only going by the description each woman was saying of themselves. Then they asked a different individual to describe the same woman who they had previously encountered in a short meeting. The results of the two portraits were dramatically different from each other. They showed the two portraits to the women that had initially described themselves versus the one from the stranger they had met. They where all astonished to see the difference in the sketches of how they perceived themselves to how others truly saw them. The portrait being described by the women themselves targeted on the flaws making them look unattractive versus the portrait of the stranger was a more positive beautiful picture. The woman realized how negative their view was of themselves and how beautiful people actually saw them.
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