Have you ever tweeted a coffee to someone?

Starbucks: Tweet-A-Coffee

Starbucks coffee has taken their online presence to a whole new level. Through social media Starbucks are created a new way to connect to their consumers by using Twitter. All people have to do is connect their Twitter account to their Starbucks account and then tweet @tweetacoffee and your friend's Twitter handle, and you just bought your friend coffee. Your friend can then click the gifted coffee link to add it to their Starbucks account, and just use their phone to use it.



Starbucks has already been achieved success through their Starbucks app, and letting people buy coffee through the app and have rewards. Starbucks could not have hit the social media forefront harder. Being one of the top brands already on Instagram, their innovation doesn't stop there.

The e-gifting program started in 2011 and has added it to Facebook and their phone app. This creates a way for their consumers to share and use coffee as gifts when they are not able to. I remember last year when two of my close friends were going through a rough time, and I wanted to cheer them up. I called Caribou Coffee and placed an order through the phone, and had them pick up a few drinks. This Starbucks e-gifting would have really helped. This program is still in it's beta version, but it has already generated over $200,000 in purchases. They have also connected with over 55,000 users through Twitter, and phones. I believe soon enough they'll be able to do much more with all their connectivity.